I have returned from Thailand after attending the grand inauguration and launch of the colorful 2015 Discover Thainess parade and tourism campaign. It was a grand event with much colors and excitement spread all around.
This event was organized by the Tourism Authority of Thailand (TAT) with the aim of making “Thainess” a globally recognized brand. The spirit of “Thainess” is the blend of traditions and beliefs where everything is interconnected. More on Thainess in a separate post.
Here, I am more excited to show you the glimpses of the grand event.
As soon as we reached, we saw a huge gathering of media people trying to get the best place for the event. This reserved area had steps, stages and chairs along the path of the parade that was taking part later. Some of media people were sitting quietly, while others were waiting with their large sized cameras … not to miss a single shot.
There were people from all around the world and we had a pretty good mix. I was standing throughout the event & had several tripods surrounding me. When the parade was on full swing, everyone was so excited that it was difficult to stand properly with my two cameras and those three legged ones. 🙂
Everyone was trying to get the maximum coverage. I have more than 1000 pictures of the event alone, some of the shots have a huge lens or a hand popping up in the frame.
The artists were ready with their instruments and so were the beautiful women fully decked up to dance their way.
Then it was time! On the dot! The high profile inauguration was presided over by Thailand’s Prime Minister General Prayut Chan-o-cha and culminated in a street parade.
General Prayut said, “Thainess represents the unique character of Thailand, which embodies centuries old cultural values and social practices. The upholding of the three main pillars, namely, the nation, religion and the monarchy, the preservation of Thai traditions and culture of the Thai greeting and show of respect, as well as friendly nature of the Thai people, form part of ‘Thainess’ and make Thailand very unique as a nation.”
Kobkarn Wattanavrangkul, minister of tourism and sports, said tourists are invited to celebrate and share the “Thainess” throughout Thailand especially the 12 hidden gems or provinces renowned for their history, culture and lifestyle.
In addition, at least one large event will take place every month at various locations in the country to coincide with popular regional festivals. I will write about it later in a separate post.
The spectacular parade with vibrant colors, dance and much fanfares depicted different themes such as Thai way of life by way of Thai cuisine, the legacy of Thai silk and Thai boxing or Muay Thai. There were stories from Ramayana, there were fun dances by young generation and there were chefs showing us the love for Thai cuisine.
The parade on 3.5-kilometre stretch comprised of six spectacular processions from different regions which displayed the warmth, friendliness and readiness of the Thai people.
The parade ended with great memories to cherish with. More photos are coming in the next post.
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